Retail & Consumer Goods
Winning with the modern Moroccan consumer
Rising modern retail demand
Leveraging Morocco's strategic position to deliver high-impact retail & consumer goods outcomes.
Fast adoption and delivery expectations
Leveraging Morocco's strategic position to deliver high-impact retail & consumer goods outcomes.
Casablanca plus regional hubs
Leveraging Morocco's strategic position to deliver high-impact retail & consumer goods outcomes.
Morocco consumer market is evolving fast, with stronger demand for modern retail formats, international brands, better product quality, and faster delivery expectations. Growth is visible in large city malls and high streets, but also in the rapid expansion of e commerce, social commerce, and convenience led buying habits. For FMCG and retail brands, success depends on choosing the right segments, pricing correctly, adapting messaging to local culture, and building a distribution and fulfillment model that keeps shelves stocked and deliveries reliable. We help retailers and consumer goods companies by running Expansion Feasibility to size the opportunity, map competitors, test channels and pricing, and identify the real barriers, then we support market entry through practical setup including logistics and warehousing, entity and tax setup, HR and payroll readiness, and retail technology such as POS and payments so you can launch and scale with control.
What We Do
Multidisciplinary expertise tailored for the Moroccan retail & consumer goods ecosystem.
AI in Retail
In Morocco retail operations, the most valuable AI use cases are the ones that improve availability and margin while making the customer experience more personalized, especially in demand forecasting, replenishment, and customer targeting.
Critical Success Factors
- Demand forecasting to reduce stockouts and overstock
- Replenishment and assortment optimization by store and city
- Customer segmentation to improve marketing efficiency
Real Outcomes
Retailers typically see the fastest impact when they start with forecasting and replenishment workflows, then expand into personalization once data quality and reporting are consistent.
How We Help
We help you choose the right use cases, connect data across POS, inventory, and digital channels, and build a rollout plan that delivers measurable improvements in availability, sell through, and cost to serve.
Related Solutions
NEXT STEPS
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Direct Advisory
Schedule a 30-minute introductory briefing with our Casablanca-based leadership team.