Content Strategy in the Age of Streaming

How media players in North Africa are adapting to shifting viewer habits and the rise of localized streaming platforms.

Salaheddine Mekkaoui

Partner, Infrastructure

Content Strategy in the Age of Streaming

PAPER

The Local Content Boom

The streaming revolution has finally reached a tipping point in Morocco. Global giants are now competing directly with hyper-local platforms that understand the nuances of the Maghreb audience. Success in this environment requires a radical shift in content strategy: from 'one-size-fits-all' to 'locally relevant, globally produced.'

Viewers are no longer content with translated international content; they want stories that reflect their own reality, told with international production standards.

Strategic Drivers

1

Hyper-Localization:

Content that uses local dialects and explores specific Moroccan themes is seeing significantly higher engagement and retention rates than generic regional alternatives.

2

Multi-Platform Integration:

Content isn't just for the big screen anymore. Successful strategies integrate short-form social content with long-form streaming epics to build a persistent community.

3

Data-Driven Commissioning:

Using viewer data to predict which themes and talent will resonate is reducing the 'creative risk' for local production houses.

This briefing was verified by the Linc&Partners Research Council.

Strategic Takeaway

For organizations seeking to capitalize on these shifts, the window of operational advantage remains open but requires immediate regulatory alignment.