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AI Executive Guide
Dec 18, 2025
15 min read

The Pragmatic CEO's Guide to AI

A strategic framework for Moroccan business leaders to implement agentic AI and drive operational ROI.

Mouad Bagour

Mouad Bagour

Partner, Strategy

The Pragmatic CEO's Guide to AI

AI: From Hype to Harvest

For the modern CEO in Morocco, AI is no longer a futuristic concept but a present-day operational necessity. The challenge is moving beyond generic chatbots to 'agentic AI' systems that can autonomously execute complex business processes. This guide provides a pragmatic roadmap for leaders who want to move beyond the pilot phase and into scalable ROI.

The focus should be on high-impact use cases: supply chain optimization, predictive customer service, and automated regulatory compliance. These are areas where AI can provide a measurable competitive advantage in the local market.

Implementation Pillars

1

Data Governance as a Foundation:

AI is only as good as the data it consumes. Establishing a clean, secure, and compliant data layer is the first step toward any successful AI rollout.

2

The Agentic Shift:

We are moving from 'Co-pilots' to 'Agents.' Agents don't just suggest actions; they execute them within defined guardrails, drastically reducing the administrative burden on your team.

3

Upskilling the Human Layer:

The most successful AI implementations are those that empower employees. Training your leadership team to manage 'AI teams' is the new essential skill for 2026.

This briefing was verified by the Linc&Partners Research Council.

Strategic Takeaway

For organizations seeking to capitalize on these shifts, the window of operational advantage remains open but requires immediate regulatory alignment.